More relevant experiences
Searches and filters reveal the language, categories, services, and regions visitors actually care about.
Analytics
Analytics for store locators
Understand how customers search, filter, and interact with locations to improve coverage, content, and conversion.
Essential metrics in one dashboard
Top searches, filters, and locations
Zero-result demand detection
Plan-based summaries, coverage, and export
Totals and rankings organize visitor behavior into a screen that is easy to review and refresh.
Combine demand, clicks, and coverage to prioritize changes and measure results after each iteration.
Overview
Turn search behavior into practical decisions
ShopMaply Analytics shows how visitors use each locator. Administrators can identify demand, friction, and opportunities to improve location data, filters, geographic coverage, and calls to action.
Fewer unanswered searches
Zero-result queries expose missing locations, coverage gaps, or location data that needs improvement.
More high-value actions
Detail, directions, website, and phone clicks show which locations and calls to action generate interest.
Evidence-based management
Location rankings and coverage gaps guide expansion, content updates, and operational priorities.
Available metrics
From initial reach to visit intent
The dashboard combines overall totals with rankings that explain behavior, demand, and performance for each locator.
Reach and discovery
- Public locator views
- Visitor search submissions
- Most common search terms
- Queries that returned no results
Navigation and refinement
- Filter interactions
- Most-used filters and values
- Location card and detail clicks
- Ranking of entries with the most interactions
Intent and conversion
- Directions clicks
- Website clicks
- Phone clicks
- Separate tracking for promoted-location interactions
Advanced insights
- Growth summaries on Growth plans and above
- Neighborhood, city, or region coverage gaps on Pro plans and above
- Recommendations based on demand and location count
- CSV export for external analysis on Pro plans and above
How to interpret
Read metrics together, not in isolation
A single number shows activity. Metric combinations provide context and point toward the right action.
Demand without coverage
- High search volume plus many zero results signals unmet demand
- Review spelling, synonyms, categories, and location areas
- Consider adding locations or partners in recurring regions
- Use Pro coverage gaps to prioritize high-impact areas
Discovery without action
- Many views with few clicks can signal unclear result cards
- Improve titles, descriptions, hours, categories, and contact data
- Compare top-clicked locations to find useful patterns
- Make directions, phone, and website calls to action easy to find
Filters and information architecture
- Popular filters should remain easy to find
- Unused filters may be confusing or irrelevant
- Recurring search terms can become categories or filters
- Review metrics again after each change
How to use it
From dashboard review to continuous improvement
Use a short, repeatable routine to turn locator events into hypotheses, changes, and learning.
Open Analytics
In the admin panel, open Analytics and select the locator you want to analyze.
Review overall metrics
Compare views, searches, filters, clicks, directions, websites, phone calls, and zero results to understand volume and intent.
Investigate rankings
Review top searches, zero-result queries, frequently used filters, and top-clicked locations to find patterns.
Choose an action
Update content, tune filters, fix data, promote strategic locations, or plan coverage where demand is not being met.
Measure again
Refresh the dashboard after changes, compare signals, and export CSV when you need to combine data with external reports.
Use cases
Insights for marketing, operations, and expansion
Each team can interpret the same events from a different perspective while keeping decisions tied to real customer behavior.
Content optimization
Find low-click locations and improve descriptions, hours, services, imagery, and calls to action.
Expansion planning
Use area searches and zero results to identify regions with demand and limited coverage.
Filter improvement
Prioritize frequently used categories and attributes, remove noise, and turn recurring terms into navigation paths.
Partner performance
Compare location interactions and monitor visibility for dealers, premium branches, and promoted places.
Keep exploring
Related features
Promoted locations
Give strategic places more visibility and track their interactions.
Learn more →Visual theme editor
Optimize the public locator layout and presentation.
Learn more →